A concrete manufacturing company that produces 38,000 different products faced the challenge of effectively monitoring the product offerings of 54 competitors in the same industry space. To manage this vast array of products and ensure timely comparisons with competitors' catalogs, we implemented a web crawler specifically designed to track and analyze competitor product offerings. This approach addressed the difficulty of matching similar products with varying descriptions, allowing for an accurate and efficient comparison of products and price ranges.
What data we used
— Automated web crawling of 54 competitor websites to collect data on their product catalogs and offerings.
— Advanced matching algorithms to compare similar products with different descriptions across various competitor catalogs.
Objectives
— Accurately track and compare the product offerings of competitors in the concrete manufacturing industry.
— Reduce the time and effort required for manual product comparison, enabling more efficient market analysis.
— Provide actionable insights to product management and competitive intelligence teams for strategic decision-making.
Deliverables
— A monthly automated report that highlights the most similar products and price ranges among competitors, allowing for quick identification of market trends and competitor strategies.
— A streamlined process that reduces the manual comparison workload from hundreds of hours to just one hour per month, enhancing operational efficiency.
— Strategic insights that assist in product management and competitive positioning, guiding discussions on necessary actions based on market changes.
This use case illustrates the transformative impact of technology in automating complex, time-consuming tasks within the competitive intelligence domain, significantly enhancing the company’s ability to maintain a competitive edge in the concrete manufacturing industry.
