For an education-focused company with 2,000 employees, understanding competitive movements and program offerings is crucial to maintaining a competitive edge. To address this need, we developed a robust market monitoring solution that tracks 13 key competitors, analyzing their offerings, pricing, and focus topics semi-annually. The goal was to pinpoint competitive programs that could potentially erode our client’s market share, and to identify both highly competitive clusters and emerging niches within the education sector.
What data we used
— Semi-annual crawls of competitor data, focusing on program offerings, pricing, and topical focus in relation to similar programs offered by our client.
— Comprehensive market analysis tools to track trends and shifts in the education industry.
Objectives
— Identify and analyze similar educational programs that pose competitive threats.
— Detect high competition clusters and niche market opportunities within the education sector.
— Reduce the workload and enhance the efficiency of market monitoring processes for employees.
Deliverables
— A centralized platform accessible to 56 team members, designed to facilitate quick and easy access to competitor and market insights.
— Detailed competitive analysis reports, generated twice a year, that highlight trends, shifts, and potential threats.
— A streamlined process that reduces the time required to access relevant market information from one day per month to merely five minutes.
This use case highlights the transformation from a labor-intensive research process to an efficient, centralized system that empowers employees with instant access to critical market data, enabling timely and informed strategic decisions.
