In an effort to enhance strategic decision-making for a leading global manufacturer of construction and building products with 34,000 employees, this project focused on monitoring market share and competitor expansions across 34 countries. The company's primary challenge was to track the activities of a major competitor, particularly in markets where they drive substantial revenue. Our solution involved developing a comprehensive data analysis approach that automates the extraction and processing of relevant market and competitor information, including trends, market movements, new technologies, and mergers and acquisitions.
What data we used
— Extensive global market data to analyze competitor expansion and market share in 34 countries.
— Data sources focusing on new technologies, investments, and mergers and acquisitions by competitors.
Objectives
— Monitor and analyze competitor market expansion and strategic moves in key revenue-generating countries.
— Identify trends and project future market shifts to better position the company strategically.
— Automate data gathering and processing to save time and enhance data accessibility.
Deliverables
— A dynamic reporting system that provides ongoing updates on competitor activities and market changes.
— Detailed analysis of new technologies and investment trends among competitors.
— Comprehensive reports that capture the evolving market landscape over time, supporting strategic planning and decision-making.
This use case demonstrates the power of tailored data analytics in empowering a global manufacturing entity to maintain a competitive edge by streamlining complex data processes and delivering actionable insights.
