This project aims to transform the competitive intelligence gathering process for a major international manufacturing company with over 20,000 employees. Faced with the challenge of monitoring 39 competitors across five technology segments, we partnered with this company to develop an automated system that enhances efficiency and accuracy. Utilizing advanced web crawling technologies, we gathered more than 3,000 news articles monthly, enabling precise segmentation of relevant signals from noise. This innovative approach not only conserves resources but also uncovers critical market insights that might be missed through traditional manual methods.
What data we used
— More than 3,000 news articles per month, targeting updates on 39 competitors in five technology segments.
— Advanced web crawling tools and analytics platforms.
Objectives
— Automate the competitive intelligence process to save time and improve data accuracy.
— Reduce the workload of competitive intelligence professionals by streamlining the information gathering and reporting process.
— Enhance the ability to identify significant market signals across multiple countries.
Deliverables
— An automated system that categorizes and filters market intelligence more effectively than manual searches.
— A draft report generated automatically each week, which is then refined by competitive intelligence professionals for management review.
— A weekly newsletter distributed to over 200 stakeholders, summarizing key competitive insights.
This use case demonstrates how leveraging technology to automate data collection and analysis processes can lead to significant time savings and more strategic insights in a complex, multinational business environment.
